Hotel may be ‘the best economic development opportunity that our community has entered in decades’

DELEGATE KAREN YOUNG

Hotel may be ‘the best economic development
opportunity that our community has entered in decades’

I am writing in response to Sen. Michael Hough’s letter, “Arguments against hotel.”  I believe that the minority opinion of our state delegation needs to be heard as well, particularly since we represent the downtown area.  Although the majority of the Frederick County delegation voted against this bill, as of Wednesday we’ve received 62 letters of support for this project and 10 letters against it.  Included in the statements of support are the Chamber of Commerce, several major employers and numerous downtown businesses.

The senator’s first point is that he wants to cap the hotel tax at 3 percent even though enabling state legislation in 2004 gave the county authority to impose a tax of up to 5 percent.  This defies the goal of moving toward a charter form of government that gives local elected officials more of a voice in the decision-making process.

Every Maryland county and Baltimore City levies a tax on hotel room rentals.  Only Frederick and Cecil are at 3 percent.  The others range from 4 to 9.5 percent.  A 2 percent increase in the hotel tax would equate to between $2 and $4 per room.  For the most part, visiting tourist would absorb this.

The Tourism Council of Frederick County receives 97.4 percent of the current hotel taxes (projected at $1.7 million for fiscal 2016).  These funds are allocated to the Visitors Center, marketing efforts, nonprofits (e.g., the Weinberg Center for the Arts, National Museum of Civil War Medicine, Delaplaine Visual Arts Education Center, Historical Society of Frederick County, etc.), and other endeavors that promote tourism.  These funds benefit all hotels in the county.  A conference center would certainly generate incremental room rentals as well.  Not all conference attendees chose to stay at the flagship hotel.

Hough objects to raising this tax “to fund the construction of a competitor hotel.”  However, if one fact has been emphasized repeatedly, it is that public funds will not be allocated to the hotel. The hotel cost estimate of $40.7 million will be financed 100 percent by the developer.  Public funds are being sought to support public facilities such as the conference center, roads, streetscape and utilities.  This should meet the senator’s criteria of “general public items.”

The downtown conference center is unlikely to compete with conference centers in less urban settings.  Professional associations and millennials want to attend conference in unique tourist destinations that feature dozens of gourmet restaurants and boutique shopping within a short walking distance.  Public-private partnerships are the economic model for downtown conference projects throughout the country.  In fact, it is difficult to identify any urban hotel/conference center projects that are totally financed by the private sector.

The Maryland Stadium Authority has already invested in projects where other private ventures exist such as the Bethesda North Marriott Hotel and Conference Center, the Ocean City Convention Center, and the Baltimore Convention Center.  This is not the first example of a state-funded entity competing, on a limited basis, with a nearby private-sector venue.  No evidence exists that state investments in unique partnerships have resulted in private failures.

Hough claims that there are still “many unanswered questions about the costs of this project and the environmental problems of the site.”  The delegation has had about a dozen presentations on the project in the past two years.  In fact, on Feb. 4, 2014, we were handed a color-coded spreadsheet (revised version 3.3) that detailed all of the costs and revenue streams.

At least three needs-assessment studies have been completed on the project.  I am sure that the private developer of the hotel has conducted one also.  Not only is this a very financially viable project but it also may be the best economic development opportunity that our community has entertained in decades.

According to the contract purchaser of the property, the current property owner conducted both Phase I and II Environmental Studies in 2007-’08.  The various levels of site plan approval will require additional environmental assessments before proceeding.

Hough concludes by stating, “I voted against the state giving over $19 million to the proposed downtown hotel and conference center.”  I am fairly certain that the senator understands that the MSA bond leverage figure is a statement of capacity, not the actual funding request.  Moreover, the MSA does not intend to give the project anything.  Tax increment financing is a nationally accepted financing instrument that permits jurisdictions to promote economic development.  TIFs allocate property tax revenue from increases in assessed values within a designated TIF district to public infrastructure within the same district.  In other words, it is a loan, or advance, against future tax obligations that are generated by the project.

It is important to note that taxpayers will not have an increases tax burden as a result of this project.  Nor will taxpayer dollars pay for this project. Moreover, the significant increase in the commercial tax base resulting from this project will make a substantial impact in supporting local services.

Hough is correct about the delegation vote of 4-3-1 against the project.  I proudly stand with my two other colleagues representing District 3A, where the project will be built.  We appreciate that this exceptional economic development opportunity could represent an additional $26 million in annual local spending, 280 new jobs, $1.5 million in incremental annual tax revenues, and minimal risk.

DELEGATE KAREN LEWIS YOUNG
writes from Annapolis. A Democrat, Young represents District 3A.

This letter to the editor originally appeared in the Sunday, February 28, 2016 edition of The Frederick News-Post.

Downtown hotel rewards far outweigh risks

Downtown hotel rewards far outweigh risks

Frederick stands today at a literal and figurative crossroad.  Ours is a beautiful city, one that has slowly and carefully risen from a devastated flood zone to the gem that has emerged.  The business, retail, restaurant, and cultural offerings that increasingly draw visitors to our community are successful in great part because of the vision to expand upon the historical beauty of downtown. 

Many of us — who have planted the flowers, swept the streets, created walking tours, started all kinds of businesses in historic buildings and donated money to purchase the twinkling holiday lights and special events — are proud of our hard work to make Frederick shine.  We have also recognized for many years that economic development and an expansion of our business tax base is hamstrung by the lack of a key infrastructure enhancement.  We believe the Downtown Hotel and Conference Center is an opportunity for Downtown to evolve in a positive way, and continue the path that we have personally worked so hard to pave over the past two decades.

Why do we support this project?  It’s very simple.  A Downtown Hotel and Conference Center means jobs, tourism, and filling a huge void in our infrastructure – a void that challenges our ability to attract and retain businesses in Frederick.  Our opportunity to compete with other municipalities, counties, and states depends upon this project.  The proposed facility will attract business meetings and conferences and allow us to introduce our organizations to new faces. 

We believe this is a valuable long-term project, and if we want to capitalize on the conference market the local business data points to, public financing is the only way to achieve it.  We recommend using the expertise and the funding available through the Maryland Stadium Authority due to their track record and excellent reputation of completing successful projects. 

In addition to demand for this project from our business community, residents and tourists, the MSA’s experts have determined the Downtown Hotel and Conference Center, as proposed, is a good return on investment for the State. 

In their 30 years, the MSA has completed similar projects in partnership with local governments, universities and the private sector throughout the state, and they are more than their name implies.  MSA projects promote historic preservation, adaptive reuse, community redevelopment, cultural arts and civic pride and its mandate includes creating public-private partnerships for financing facilities like the Downtown Frederick Hotel and Conference Center.

Prudent communities tap into the MSA resource whenever possible.  Our request for public support is not a blank check, but for the State to authorize the Maryland Stadium Authority to finance this project, at the level they have pre-approved.

It is important to note the MSA investment is not a loan.  The funds are invested in the project based on the estimated State tax revenue which will be received directly from the project.  As is standard protocol, neither Frederick City/County nor the developer is responsible for paying back the MSA for this investment.

We have the good fortune of learning from several unsuccessful public-private partnerships from the past, which have experienced revenue shortfalls that have become the responsibility of the local government, and ultimately the taxpayers.  Unlike our project, those projects were unfortunately owned and/or operated by government agencies.  We have diligently worked for more than a year to structure an agreement (MOU) and develop a funding plan that will not leave taxpayers on the hook, as the risk falls on the private developer – one who has decades of knowledge in the hotel sector and a stellar reputation in our community.

We believe the rewards far outweigh the minimal risk to the taxpayer.  Similarly to the Carroll Creek Linear Park project, which was met with criticism but has since paid enormous dividends to the community, the Downtown Hotel and Conference Center will allow us to continue to build a successful and thriving community.

Elizabeth Cromwell, President and CEO of the Frederick County Chamber of Commerce, John Fieseler, executive director of the Tourism Council of Frederick County and Kara Norman, executive director of Downtown Frederick Partnership wrote this on behalf of the Downtown Hotel Advisory Committee. This letter to the editor originally appeared in the Sunday, February 28, 2016 edition of The Frederick News-Post.

Frederick Hotel and Conference Center Will Unlock Downtown's Potential

Frederick Hotel and Conference Center will Unlock Downtown’s Potential

Taking Frederick to the Next Level

  • Expanding Frederick’s Marketplace and Supporting Existing Small Businesses

In many Maryland communities, there is an identifiable investment that can position the community to dramatically increase the realization of economic development potential. The unleashing of this potential translates into augmented commerce, job creation, income formation, tax base growth, and more broadly shared prosperity.

For instance, in Maryland’s maritime community, double-stacking rail capacity has the potential to more fully unlock the potential of the Port of Baltimore. In Cumberland, the redevelopment of areas adjacent to Baltimore Street would help the city become a magnet for visitors, shoppers, and residents. Downtown Columbia is being significantly expanded to make room for the next generation of knowledge workers, the companies to which they supply effort, and key quality of life amenities available to the public. Other communities encounter opportunity in the form of new arenas, technology incubators, waterfront redevelopment, and/or neighborhood revitalization.

In the City of Frederick, the transformative investment of today is embodied in a proposed hotel and conference center that would be designed in accordance with the City’s request for proposals. In 2014, the City issued a competitive RFP 14-J for the development of a roughly 200-room full-service hotel and more than 20,000 square foot conference center. The process has yielded a memorandum of understanding by and between the City of Frederick and Plamondon Hospitality Partners.

The current preliminary project facilities program embedded within the MOU indicates that the hotel facility will supply 207 guestrooms and offer 2 lounges, 2 restaurants, an indoor pool and fitness center. The conference center will provide approximately 14,000 square feet of rentable meeting space (as recommended by industry consultants), registration and public reception areas, and 100 on-site public parking spaces. The developer will also restore the historic trolley building and the entire project will meet LEED Certified Design Standards. This will be a full-service Marriott hotel developed through a public-private partnership that will ultimately translate into approximately $64 million in investment in downtown Frederick. Construction of a 650-space parking garage to support development on the east side of downtown is also planned.

The City and the County will support public infrastructure related to the project through the use of tax increment financing. Unlike many public-private partnerships, there will be no ongoing subsidies to the project and no additional financial responsibilities for the City, County, or State, such as operating, maintenance or future capital needs, once the hotel/conference center becomes operational. The City will own all public parking facilities. Those facilities will represent another source of support for existing businesses, including restaurants, service providers, and specialty retailers.

My Perspective

  • This is a Market with which We are Familiar

My company, Sage Policy Group, Inc. (Sage), has studied the City of Frederick’s economy for many years. Among other things, we have studied the likely economic impacts of various annexation applications as well as the performance of Frederick’s economy over time. Most recently, Sage completed an exhaustive review of real estate performance in and adjacent to the city in a report entitled “Economic, Demographic, and Real Estate Dynamics in Frederick, MD”. Sage delivered this 131-page report to the City in October 2014. The report includes in-depth discussion of economic, demographic and real estate trends along the Golden Mile, in East Frederick Rising, and downtown.

During the study’s research and analysis phase, I and other members of the study team had the opportunity to tour downtown Frederick. While downtown Frederick is viewed by many as a Maryland economic development success story, there remain large segments of downtown that are vastly under-utilized. As we strove to finalize the study, I intimated to Frederick City staff the notion that a hotel and conference center represented precisely what the community needed to jumpstart development of underperforming areas of downtown. My views have not changed.

If anything, there have been developments that have reinforced my view that the proposed hotel is precisely what downtown Frederick requires. The Maryland Stadium Authority (MSA) updated a market and economic study of the proposed hotel and conference center authored by Pinnacle Advisory Group and OPX in 2010. The MSA-sponsored study determined that the hotel’s operations would yield $1.5 million annually in State tax revenues. Based on this, the MSA has determined that the project can support up to a $17.8 million investment by the State.1,2,3

1 Assuming a true interest cost of 3.88%, a 20-year term, and that all of the estimated marginal tax revenue is used for debt service.

2 July 28, 2015 Letter from Michael J. Frenz, Executive Director of the Maryland Stadium Authority to Richard Griffin: “RE: Estimated Bond Leverage Downtown Frederick Hotel and Conference Center”.

3 Downtown Hotel & Conference Center Project Overview One-Pager. Revised 11/2015. http://www.cityoffrederick.com/DocumentCenter/View/5346.

  • Economic Implications of the Proposed Hotel and Conference Center

Supporting more broadly shared prosperity represents another reason to support this project. For roughly a year, I have chaired the Maryland Economic Development Commission, which effectively serves as the newly-constituted Department of Commerce’s board. As a member of that commission, I have the opportunity to visit many Maryland communities and consider ongoing economic development initiatives. In my judgment, there are very few projects being considered in Maryland presently that would be as beneficially impactful as the proposed downtown Marriott.

The MSA study estimates that the project will deliver 280 total jobs, more than $9 million in annual payroll, trigger $26 million in annual spending, and about three quarters of a million dollars each year in City/County property taxes4. If, as I suspect, the project fuels the redevelopment of adjacent under-utilized areas of downtown Frederick, the impacts will be considerably larger.
4 Portion pledged as TIF.

  • The Hotel Tax

A portion of the hotel tax will be used to support the conference center. I view that as good policy. The conference center will bring new visitors to Frederick, translate into new deal-making opportunities for local businesses, bolster restaurant and retail sales, and help support activities at existing hotels and meeting facilities.

Conference Center Chart Basu.jpg

On a daily basis, many Frederick County businesspeople are required to travel to Montgomery County or other places in which to engage peers and prospects. I myself frequently visit Frederick to deliver speeches, and am often required to speak at large restaurants due to a dearth of facilities actually designed to host significant events. This new facility will encourage meeting planners to locate more meetings in Frederick, and because of its unique ambiance, will also generate social and catering-oriented events, all of which will help expand the marketplace.

  • Market Differentiation

Major hotel corporations have identified that many event planners are seeking urban vs. suburban locations. Proximity and walkability to amenities drives this segment. This project directly caters to what today’s millennial travelers highly value - an up-tempo, integrated, destination-driven travel “experience”. This will be a new, modern and fashionable facility with a high level of service/amenities not currently found in Frederick, therefore the meeting space will not be available at steep discount relative to market prices. This meeting space will largely target those who would otherwise utilize upscale space in other portions of the Washington/Baltimore metropolitan area. There are existing and proposed local facilities, including in the suburbs, that will be continue to be able to offer lower price points for meeting planners and limited services and amenities for transient and leisure travelers, thereby allowing for considerable market differentiation.

Some might argue that the proposed new facility will compete with existing ones. Even if one were to accept that as true, such logic would dictate that developers generally should not be allowed to offer new housing opportunities, modern office space, better shopping venues, or entertainment destinations for fear of expanding competitive effects. Furthermore, downtown projects of this nature have a quantifiable impact in growing market-wide lodging demand – in other words, a rising tide lifts all the lodging boats.

Rather than focus on competitive impacts, it may be more advantageous to focus on synergistic ones. One could argue that the new hotel and conference center will serve as a reward to those entrepreneurs who have brought Frederick to its current level of development. Of critical importance is the fact that the new hotel will be situated adjacent to an area that is rich in restaurants, taverns and retail. These downtown businesses stand to benefit tremendously from the hotel’s success, and to deny support for the hotel is to deny these entrepreneurs with important opportunities for business growth and sustainability.

Conclusion

Based on these considerations, I wholeheartedly support this public-private partnership. Note that the partnership includes private enterprise, the State and the City. There is broad consensus that this will help create a better Frederick, and position the city to be even more of a model for city redevelopment than it already is.

 

Anirban Basu, Economist
CEO, Sage Policy Group, Inc.
Chairman, Maryland Economic Development Commission (since 2015)
Lead Author, “Economic, Demographic, and Real Estate Dynamics in Frederick, MD” (2014)

Support Shown for Downtown Hotel at Fire in Ice

Locals and visitors alike showed their support of the Downtown Hotel and Conference Center at Carroll Creek during February's First Saturday – Fire in Ice. Plamondon Hospitality Partners hosted a sample "pop-up" hotel room, along with information about the Downtown Hotel & Conference Center. The display provided an opportunity for event attendees to learn more about the project. 

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